Sexism is just one example out of many that those in power will use to keep the work labour cheaper.This book is out dated since botox hadn't reared it's ugly head yet. I'm not a beauty queen so I suppose that means nothing coming from me. I'm not ashamed to say I believe in equal rights for everyone. Or that you have to be ugly to be feminist. No one calls sexism when they pull from regular shows so I don't think Wolf is wrong here.I don't think it's man hating to say that a lot of feminism has died down because people think you have to hate men to be a feminist. It was probably especially so when this book was published.She also gives us background information in how ad copiers have power to censor the magazines by pulling adverts if they run something that opposes the product they sell. Men do get away with sexual harassment if their target is beautiful and if she's "ugly" It's a fact that men do make more than women without a degree in many fields.
Wolf divided the beauty standards into categories and the first one happened to be the work place where women's appearances have been used against them. Alright, books sometimes let the plain girl get the happy ending.I think some of the negative reviews I read on Amazon gleamed from the fact they thought Wolf was placing all the blame on men. Movies and books would sometimes at least let the "plain" Jane get the career and guy. It doesn't stop from me spending loads of money on moisturizers though.Personally, I heard more negative stereotypes from my mother that men were visual than in the movies. Yes deep down we know that companies come up with new problems and solutions to sell stuff. We place unfair and unrealistic burdens on ourselves for an unobtainable goal. Naomi Wolf makes that point about that in the place women's magazines have held in the cultural psyche. Our movies, advertisement, culture do hold up what society feels but also is a huge pointer in how society are told to feel. There's got to be a reason why so many guys aren't held to this level of perfection and feel entitled to a hot girl. The power base needed a new way to keep women down.I think she's not wrong but it's not the only reason the diet industry and cosmetic industry are so big. At least I do.It's so easy to forget when it is so engrained in our culture that stick skinny is beautiful, perfect flawless skin and shiny hair, etc.Wolf's theory is that a lot of this started when women entered the workforce. This is one of those books that you intellectually know but need reminders from time to time that a lot of our beauty ideals are mass marketed from advertisers.
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